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A WONDR CONCEPT

In celebration of the 30th anniversary of U2’s seminal Achtung Baby, we created ‘U2 by YOU’, a concept that connects fans to the band through shared memories.

01

THE HOME OF U2 MEMORIES

U2 by YOU is a rich digital experience through which fans can explore, share and discover memories, merch and exclusive U2 content.

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02

DISCOVER FAN MEMORIES

Zoom in to explore the U2 by YOU universe, created by and for fans. Our concept acts as a growing time-capsule, filled with shared memories, photos, messages and videos.

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03

SHARE YOUR OWN MEMORIES

Become part of the U2 by YOU universe, joining fellow fans by uploading your own memories and expanding the U2 by YOU universe.

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04

BE REWARDED FOR SHARING

As fans upload their memories they’re rewarded with tickets to an exclusive online concert.

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05

EXPLORE THE DECADES

Travel through the decades with U2, experiencing rare content and discovering their perspective on events and concerts.

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06

GO DEEP

Scroll deeper into the decades as they come to life with exclusive audio extracts, interviews and video content from the boys.

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07

RETRO MERCH

Find the decade for you and pick up retro merchandise that brings the memories back to life.

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